CLIENT:
ROLE:
- Creative Director
- Co-Producer
DATE:
Sep 2022 – Dec 2023
Under the guidance of Magic Matter’s Creative Director, the NFT collection studio “Cryptowalkers” was transformed into “Walker Labs” and ushered the creation of the much-acclaimed AAA-quality working title web3 game, “Walker World”. This metamorphosis involved our Creative Director crafting the game’s unique vision and pillars, pinpointing and rallying the finest talents for Walker Labs' core game development team (hand in hand with recruitment), and driving the team to devise highly successful real-time gameplay demonstrations, trailers, prototypes, and promotional materials. This ignited a rapid succession of sold-out NFT mints ($500k in 65 minutes), a wave of PR coverage (including a Ready Player Me front webpage cover and Lamina1 AMAs), and attracted further top-tier talent and ventures. This effort also established distinguished studio partnerships for Walker Labs through Magic Matter’s network, including Lamina1, Beyond, and Inworld AI.
