DATE:
Nov 2020 – Oct 2021
In collaboration with Lonza (and an important undisclosed end client), Magic Matter was contracted to Lead realworld one's art team to replicate a clean-room laboratory in VR, designed to help rapidly train people on how to use pharma bio-safety equipment in a production line (while the physical clean-room laboratories were still in construction) – this enabled pharma production staff to hit the ground running in order to deliver a “crucial product” across the globe during the Covid-19 pandemic. Magic Matter was involved with all aspects of environment art creation and technical art execution of digital twin machinery, including materials, lighting, reflections, colour asthetics, as well as assisting with art direction.