Gymcade reimagines location-based XR fitness activities, by merging gamification and escapism with indoor rock climbing gyms. Gymcade aims to provide users with the ability to customize their entire audiovisual experience, akin to selecting a show to watch on TV.
Concept video combining XR spatial tracking with a virtual environment using Unreal Engine 5.
FOUNDERS
TECHNICAL DIRECTOR
A lifelong tinkerer, Ben began animating with computers in the 1980s. After working on his fifth VFX Oscar-nominated film at Weta Digital, Ben pivoted to XR at Magic Leap. In 2016, he turned to startups, first as a founding investor of Ziva Dynamics, and then as Creative Director at Meshcapade, 0-1 on product, taking it from a single employee to dozens, along with net positive income and a successful seed round.
ART DIRECTOR
Michael blends artistic vision with technical innovation. With a 15-year career spanning XR startups to AAA game studios, he excels in fostering team collaboration, studio growth, and driving the creative execution of award-winning games and demos. His notable contributions have led to record-breaking sales at EA Mobile and fueled a substantial increase in Magic Leap’s Series D funding round.
